About Elephanta

Wellington-based Elephanta Marketing imports about 500,000 toys a year, with exclusive rights to market and distribute some of the world's biggest brands to more than 2,000 retail outlets across New Zealand.

Having been in the toy business for nearly 30 years – including several years running Toyworld stores in central Wellington – Managing Director Sunil Dahya's passion for toys is clear.

“I love toys – especially the traditional toys,” he says. “Every kid needs to enjoy growing up.”

For the past ten years, Mr Dahya has expanded the Elephanta Marketing business. It now employs about 12 people and has recently opened a second showroom on Auckland's North Shore.

“I wanted to bring in a fresh approach - wholesaling needs to be every bit as customer focused as retailing.”